Let’s Blog Together – The Benefits of a Blogging Team

So you run a blog and you’re loving it, but with just one person it’s pretty hard to keep your content fresh and regular. Most people just don’t have all that much time to write a blog on a personal level, and for business, unless you can justify the expense, most blogs will be an extra responsibility for team members. So, what’s the answer? A blogging dream team!

A blogging team means the weight of the workload is spread out and that there is more opportunity to keep content regular and on point for your readers. It also means no one person is responsible for the success of the blog. But, how do you put your dream team together and how do you manage the team?

  1.       Bloggers Unite – Creating Your Team

How on earth do you begin to find your team? If this is a personal blog, you may think that your best mate is the obvious choice, and you would be wrong! You need commitment from them and you may have to critique their work, and if their writing style, or content, isn’t quite what you want then things could get awkward.

You may want to consider, instead, asking potential new members to complete a form submission asking why they want to take part and providing a sample of their work. You can then start  your blogging team with a kick off meeting to get everyone together to start brainstorming ideas, and for some blog bonding. In the meeting get everyone to agree on their position and responsibilities so there are no surprises or arguments created later down the line. This works for a personal or business blog.

  1.       Systems- Get Them in Place

We love a good system here at adMingle and these are really important when managing a team. You’re going to want to know who’s doing what, and when. You can use free tools such as google drive to create a content calendar that all members can see and contribute to. You can add key dates, your blog schedule and article ideas along with who’s doing what. The Edit Flow WordPress plugin is also a good tool to use. It provides a monthly calendar, allows the team to collaborate on blog posts and sends out notifications so everyone stays on track with their assignments. You could also set up a whatsapp group, or facebook group, for speedy communications between all members.

  1.       Create Your Blog Identity

As a team, work out why you’re all there doing this. Is it because you want to be the best food blog in Singapore, do you want to make money from advertising, do you want to write cutting edge material or are you promoting your brand and services? Whatever your goals are make sure you all know what you’re working towards. This will help you create content but also set the tone for everyone’s writing.

  1.       Develop Resources and Guidelines

This follows on from the previous two points, once you know why you’re writing the blog, and how you want to do it get all the material together to make this easier for everyone. It’s also handy to have when you bring new people into the team. These materials could include:

A content calendar- with all your key marketing dates, blog topic ideas and posting schedule

A tone of voice guide- so people can go back and check their hitting it

Etiquette guide- this may seem obvious but set out your core values like no bad language, or no negativity

Blogging process- this helps you make sure you’re covering all the important things like effective SEO and social media exposure. It’s almost like a blogging checklist with things like: write a page title to include keywords, post to twitter with an image etc.

Contact sheet- so everyone can get hold of each other. You can also add roles here so people are sure of what everyone is doing.

Keep all of these documents in a central location, such as Google drive.

  1.       Appoint an Editor

One of the hardest things to do is to check your own written work. Where you may be able to spot spelling mistakes and grammatical errors in someone else’s work, in your own it’s not as easy to see. It has to do with people reading from memory and not for the first time. You could just have one editor to check all work before it goes live, or you could all edit each other’s work. The important thing is to ensure it’s been seen by two pairs of eyes. The editor should also look out for tone of voice, etiquette and brand styling.

  1.       Hold Regular Meetings

One, this is great for keeping up team blog morale and making sure you are all on mission and two, it’s a really important time to discuss content ideas to make sure that the blog stays on focus and is current. Make sure these meetings are open and encourage creativity, there is no such thing as a bad idea, just some ideas are a little better suited to your goal. Hear everyone out and create a forum of discussion. When holding meetings it’s a really good idea to have an agenda so you don’t go too off topic, you’re probably all busy people and although you want creativity you don’t want to be sat discussing one blog post for hours.

  1.       Report, Report, Report!

You’ll know your goals so make sure you do regular reports to ensure that you are hitting them. Reporting on activity doesn’t have to mean you’re a crazy analytics guru. You can quickly gather useful data from Google analytics (just make sure you add it to your blog) and they offer lots of training material to help you understand what it all means. Saying that, a blog post on some key metrics for bloggers would be useful so we’ll write one in the next few weeks.

So, there you have it! Now you’re ready to go out, start your blogging team and take over the blogging world! Do you have any tips that you’d like to share? Comment below or come and find us on Facebook or Twitter.

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