How to Boost Your YouTube Views     

The internet loves videos, and it’s not just compilations of cats being hilarious (although that probably makes up 99% of what we watch). Videos are a great resource for businesses, brands, bloggers, teachers, and more. Videos allow you to demonstrate complicated subjects in a more digestible manner, they allow you to demonstrate your point quickly, and they can be fun, serious, heart-warming and powerful.

Sure, some people want to read an article but some people don’t so it’s important that you cover all basis in your marketing strategy. Also, if you’re a blogger perhaps you should be experimenting with video, you don’t have to be a YouTube star but you can offer your audience something different and new to keep them engaged. Imagine if you review beauty products and you do a quick video to show your audience how you use it and the before and after results, that’s a powerful video for the watcher.

So, you’ve got your YouTube channel and you’re posting your videos, but how do you get more people to watch them? Here are some tips you can try out to help, have some advice of your own you want to share? Share them below or come and find us on Facebook or Twitter.

  1. Optimize your Channel

This is a bit like making your website more appealing to search engines, and you do that by getting the right words on the page and getting inbound links (super simplified version), well YouTube is the same in that there are a few things you can do to ensure your videos are more likely to be found in search results.

To put it simply you want to demonstrate to YouTube that your channel is popular, people like it, watch your videos and want to come back for more. If you do that it will think other people should see them too. So how do you do it…

Choose a good channel name- something that is descriptive and short.

Include relevant keywords in your description- if you’re a beauty blogger make sure beauty words are in there, for example.

Fill in the additional details– Make sure you’ve got some good channel art. Pick an icon that represents your brand and is easily recognisable. Upload an attractive cover photo and make sure you fill in your profile with as much relevant information as possible.

Link your YouTube Channel on your website- You need to build up your subscribers and views to demonstrate your popularity, so make sure you link to your YouTube channel from your website so people know about it. You should also embedded YouTube videos on your website.


Upload videos regularly- Not only does this help build your audience it’s also a signal to YouTube that your channel is active. You might want to consider trying to have a schedule and posting on certain days so your audience knows when to come back to look for your next video.

  1. Optimize your Videos

Once your channel is nicely optimized it’s time to look at the videos themselves and there are a few things that you can do.

Include Keywords in the title- but keep them to the point, don’t create a huge title stuffed with keywords, ain’t nobody got time for that!

Use the right keywords- not sure what they are? The best thing to do is not to overthink keywords, think about why you’re creating the video. If it’s just to be found in YouTube for certain keywords you’re doing it wrong. Concentrate on making a great video for your audience and then think about the best keywords that represent what you’re showing. Beauty blog tutorial- make sure it’s got the words tutorial or “how to use….” Etc. In a lot of cases you’re probably answering a query so demonstrate how your video does that.
lightbulbMake your title catchy and relevant-
If we see any of you saying things like “watch the best video of your life ever” and it’s just you painting your nails we will find you. Your title needs to grab the attention of the watcher but still describe the video accurately so they are not deceived. It won’t do your channel any good anyway.

Focus on the first 100 words of the description- Only the first 3 sentences show up so make sure these count. Tell viewers what they are going to see in the video, like above, be clear and include your keywords.

Tag it up- Tags help YouTube to understand what your video is about so make sure you add them, but don’t go crazy with them! Like all the advice here, keep them relevant, concise and clear.

Add annotations and cards- You’ll see a lot of people using annotations really well, especially all of your favourite YouTube stars, as they are a chance to get more engagement for your channel and videos. You can ask people to subscribe to your channel, like your video and direct them to more content. Need to know how to create them, watch this video:

YouTube cards are similar to annotations but more interactive and will replace annotations one day so find out about them here

Upload a custom thumbnail- A good thumbnail is like a mini advert, it’s your sales platform and as people are very visual it’s important to have a good one which grabs the viewers’ attention.

  1. Use your other social channels to promote your YouTube channel

Just because you built it doesn’t mean they’ll come. You can optimize your channel and videos as much as you want but sometimes you’ve got to put yourself out there a bit. You probably already have other social channels, so use them.

Use auto tweet- This is your quick and dirty tactic for getting your video out there without having to do much. Just link your twitter account with your YouTube channel in your channel settings, find it here

Manually update too- for better engagement you should also craft great tweets that will entice people to come and watch your video. Same goes for Facebook. Remember with Twitter you can push the video more than once, the channel is so oversaturated your audience are not all on twitter at the same time so post on different days at different times for maximum exposure. On Facebook think about when your audience is online and able to watch a video, Friday afternoons are good.

  1. YouTube is not a real person

You’re not doing this for YouTube, you’re doing it for your audience so think about that when you’re creating videos, uploading them and promoting them. You can optimize everything as much as you want but if you’re doing it for YouTube, and not the viewers, it’s not going to do you much good.

Have fun with it and let us know how you get on in the comments below or find us on Facebook and Twitter.

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